Agency for planning of trade fairs

Trade fairs.

In addition to classic event planning, B.EFFECTIVE offers comprehensive solutions for successful trade fair and exhibition appearances. From the initial idea to the detailed final report, we are at your side with our many years of expertise to design and support your in-house expo or trade fair stand.

A convincing trade fair design is the first key to success. Our experienced creative department works with stand builders and technicians to develop customized stand designs that present your brand and products in the best possible way. We attach great importance to functionality and aesthetics and rely on environmentally friendly materials and resource-saving methods for stand construction. Aspects such as visitor flows, sightlines and accessibility are carefully considered to ensure optimal navigation and a seamless exhibition experience.

Innovation distinguishes between a leader and a follower. (Steve Jobs)

Why.
How.
What for.

In order to strengthen your brand position with your trade fair appearance, every trade fair planning is based on the following questions, among others:

What would you like to focus on with your trade fair presence?
How has the exhibition business in your industry changed in the last 2-5 years and what impact has this had on your company?
What USP do you want to make visible and tangible with your presence?
Who are the existing visitors to your stand and should the approach be extended to potential new stand visitors?
What has proved successful for you in recent years and where is there room for improvement?
How has your competition presented itself in recent years and are there any known innovations that you need to compete with?
Do you need separate space for personal discussions?

Key facts Trade fair planning by B.EFFECTIVE

First trade fair stand concept

2009 in Hamburg

First in-house exhibition

2013 in Berlin as part of the IFA

Largest stand area

500m²

Smallest stand area

30m²

Best stand party

To date, the logistics industry has set undisputed standards here

Radius of operation

Cologne, Germany

Our Projects.

M7 Group . Eviso Germany GmbH

Trade fair presentation ANGA COM

The leading trade fair for broadcast and content, ANGA COM, is an important annual date for M7 to present its products and services to a wide audience. During the three-day trade fair, B.EFFECTIVE organizes the trade fair stand and the accompanying evening event in another location. M7 presented itself with the latest content on a stand that invited visitors to linger, network and enjoy, all in a cozy living room atmosphere - TV @ Home. The highlight of the evening event for 300 invited guests included the presentation of the Partner Award.

B.EFFECTIVE organized for M7 group. Eviso Deutschland GmbH the exhibition stand

CHEP Germany GmbH

In-house exhibition 40 years of CHEP

B.EFFECTIVE and its customer CHEP are designing a 500m² in-house exhibition to mark the company's 40th anniversary. From the first pallets produced to the modern concept store, guests can experience the past, present and future at first hand.

B.EFFECTIVE organizes an exhibition for CHEP Deutschland GmbH

Nufarm Germany GmbH

DLG Field Days

The "DLG Feldtage" is the plant cultivation trade fair of the German Agricultural Society. Around 20,000 visitors from 18 nations come to find out about the latest technologies and developments in plant cultivation and agricultural engineering. The Australian manufacturer of crop protection products, Nufarm, relies on B.EFFECTIVE for its trade fair equipment. In addition to the classic planning activities, the three-day outdoor event is fully equipped with various activities, competitions and evening events.

B.EFFECTIVE organizes the exhibition stand for the “DLG Feldtage” for Nufarm Deutschland GmbH

HELIMA GmbH

Repositioning at Glasstec

B.EFFECTIVE not only designs the corporate relaunch of the market leader for profiles in glass and window construction, but also takes on the first brand presentation of the restructured company with the realization of the trade fair stand at Glasstec in Düsseldorf. Lovingly crafted details, various discussion areas and appealing product presentations ensure that customers and new prospects alike are fully informed and feel at ease at the stand. After the photo shoot with all 150 employees and an impressive stand party, HELIMA was the talk of the trade fair.

B.EFFECTIVE organizes the trade fair stand for HELIMA GmbH

CANDY HOOVER GMBH

In-house exhibition at the IFA

Just a few kilometers away from the IFA, the Italian manufacturer CANDY HOOVER is holding its own in-house exhibition for five days. Customers and interested parties can experience the manufacturer's product world for household appliances on 700 m². Embedded in an urban event concept, the appliances became part of an impressive showroom. Comfortable lounge corners, exciting activities and culinary highlights invite you not only to have a quick appliance check, but also to linger. Every evening, guests have the opportunity to try the unusual "Candy" and "Hoover" 3.0 cocktails at the large round bar and party into the night with the DJ.

B.EFFECTIVE organizes an in-house exhibition for CANDY HOOVER GMBH

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