Make it happen

Make it happen

Customer Event.

In external corporate communications, customer and client events are a powerful tool for strengthening your customer relationships and reinforcing your brand and corporate message.

Events for both clients and customers offer much more than information and entertainment. Rather, they serve as platforms to deepen connections, actively listen and receive feedback. At each event, you get to know your customers better and understand their needs better. This allows you to deepen your collaboration in the long term.

As an agency, we have been systematically expanding and refining our skills for two decades. This is how we ensure that your customer and client encounters have a long-term impact on your success.

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Customers need clear added value in order to take part in an event. Our extensive experience and expertise enable us to work out and strategically implement this added value specifically for your target group and your corporate environment. For your event, we guarantee both a high-quality transfer of knowledge and an entertaining and authentic communication of your brand message.

From interactive product presentations to multifaceted in-house exhibitions and extraordinary gala dinners, we offer a comprehensive portfolio for your next event. For us, events for customers or clients are not just business events, but an opportunity to present your brand in a lively way and strengthen your customer loyalty in the long term.

Customers don't make decisions based on logic. Customers decide based on emotion and then justify the decision with logic. (Brian Tracey)

Why.
How.
What for.

Let's find out together how you can convince your customers and clients of your services at an event. For the strategic planning of such an event, we address the following questions, for example:

  • Why exactly should customers and clients choose your company?
  • What is the current environment in which your customers and clients operate?
  • What challenges do your customers and clients face?
  • Who are your company's competitors and what added value do you need to position yourself against?
  • Where can you give your customers and clients a knowledge advantage?
  • Which encounters are of interest to your customers and clients?
  • What goals do you associate with the planned customer or client even

Key facts Customer Event by B.EFFECTIVE

First Customer Event

2006 in Frankfurt

Customer event with the furthest away

Abu Dhabi

Most extensive planning effort

5-day performance show including plenary sessions, workshops, in-house exhibition and evening events as well as guest management

Largest customer event

1,300 participants

Format option

Conference, in-house exhibition, specialist conference, evening events, gala events through to incentive trips lasting several days - we will find the very individual format for your needs

Radius of operation

Cologne, Germany, Europe, Asia

Our Projects.

Top Employers Institute

Certification Dinner

The Art of Being a Top Employer" - under this motto, the Top Employers Institute invited the best employers from Germany, Austria and Switzerland to Düsseldorf to select and certify the best of the best. Concept, show & control made by B.EFFECTIVE became an unforgettable experience.

FROMI GmbH

La vie est un fromage

Tradition for delicatessen and cheese creations has accompanied the FROMI company for 50 years. The French delicatessen retailer is celebrating its anniversary at Anuga with customers and business partners from all over Europe. B.EFFECTIVE chose the Cologne gem "Wolkenburg" as a suitable location, a place where tradition and modern urban romance meet. The perfect setting for French cuisine, chanson and champagne.

B.EFFECTIVE organizes a company anniversary event for FROMI GmbH
Nufarm Germany GmbH

Urban City Jungle

One of the top companies in the plant protection sector celebrates its 100th anniversary over three days with customers and trading partners in Austria. On the occasion of the company's anniversary, the aim was to give guests an understanding of the company's past, present and future. Information transfer, exchange and activities in the middle of the mountains as well as impressive evening events created an interesting arc of suspense and ended in a unique gala event. With the motto "Urban City Jungle", B.EFFECTIVE impressively presented Nufarm in a world between the big city and agriculture.

B.EFFECTIVE organizes a company anniversary event for Nufarm Deutschland GmbH
Korte Einrichtungen GmbH

Korte NEXT

Korte Einrichtungen GmbH is one of the leading companies in the field of integrated shopfitting. Customers and business partners were invited to the Kürten site for two days. B.EFFECTIVE transformed the company warehouse into an XXL café with space for 150 guests, which became the focal point of the event. The personal atmosphere created the basis for an open exchange around the versatile event modules. Workshops, creative stations, consultation areas and presentations offered visitors an exciting knowledge transfer in an interactive setting.

B.EFFECTIVE organizes an event for Korte Anlagen GmbH
MOBILEYE GERMANY GMBH

„Fleet Vision”

A select group of 30 high-caliber guests from the automotive industry, politics, business, associations and universities came together in Berlin to discuss innovative safety solutions, effective and accident-free driving and the positive impact of warning systems on company costs. B.EFFECTIVE impressed Mobileye with an innovative concept that was both informative and emotional for the guests.

B.EFFECTIVE organizes an event for MOBILEYE GERMANY GMBH

Contact Us.

The event agency B.EFFECTIVE - contact us
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