Don´t stop me now

Don´t stop me now

Roadshow.

A roadshow takes your brand out on the road. And your products, your spirit, your team - your entire company story. This makes the roadshow a strategic tool that gives wings to your messages, deepens your customer relationships and paves the way for future success.

Our approach begins with a detailed analysis of your business objectives, target groups and market environment. By using innovative location analysis and participant evaluation, we can ensure that your roadshow is precisely tailored to your needs and achieves maximum impact.

As an agency, we have different concepts for planning your roadshow:

Location-based roadshows

If you want to address a fixed group of people in different target areas, we select strategically relevant locations where your contacts will be invited on a location-specific basis. Each event is designed with informative elements, networking opportunities and entertaining aspects to provide a memorable experience.

Mobile roadshows

For a more flexible approach, we offer mobile roadshows. Here we take your presentation directly to your customers and prospects. This method requires minimal planning on the part of your customers and allows you to present your products and services right on their doorstep.

Guerrilla marketing

As a creative special form, we offer guerrilla marketing campaigns that are particularly suitable for the B2C sector. This strategy uses unconventional methods and spectacular on-site actions to achieve maximum attention, often combined with viral effects. Through innovative campaigns with optimally coordinated actions, we strengthen the emotional bond and get your brand talked about.

Our expertise as an agency includes the following key elements for successful planning:

  • Customized events based on detailed target group analyses.
  • Optimal locations through comprehensive location analyses.
  • Strategies for attendee recruitment, registration and satisfaction.
  • Appealing content such as presentations, demonstrations and workshops.
  • All-round services for equipment, technology, logistics and set-up.
  • Systematic feedback and detailed evaluations for continuous improvement

Let's get out on the road together and bring your brand to life in the most diverse locations and places.

The key to success in business is recognizing where the world is going and being there first. (Bill Gates)

Why.
How.
What for.

In order to go on tour with you, we work on the following questions with you in advance:

  • What is the aim of your roadshow?
  • What expectations do the participants have of your company and the event?
  • What do you need to get prospects and customers to take part in the roadshow? How strong is the current commitment to the desired group of participants?
  • How much planning time and effort would you like to invest in preparing the roadshow yourself and how many of your employees can and would you like to involve in the roadshow?
  • Does a hybrid event (in the case of a location-based roadshow) make sense in order to expand the group of participants?
  • What cross-marketing measures can we use to accompany the roadshow?
  • Can the roadshow be accompanied by film and subsequently support further marketing activities?

Key facts Roadshow by B.EFFECTIVE

First roadshow

2012 in four German cities

Smallest roadshow location

School bus

Favourite roadshow

Innovative truck conversion, holding 46 customer appointments in 2 months

Exciting roadshow locations

Including indoor beach places, ski halls, stadiums, greenhouses, museums, castles, industrial sites, ships, rooftop locations and much more.

Radius of operation

Cologne, Germany, Europe

Our Projects.

Nufarm GmbH

Grow a better tomorrow

Due to the expansion of Nufarm's product portfolio, a nationwide rollout is taking place for retail customers in the agriculture and crop protection sector. With the motto "Grow a better tomorrow", B.EFFECTIVE creates the basis for a moving roadshow through various stadiums in Germany. Information and entertainment in an exciting environment provide the dealers with something to talk about and keep the business relationship with Nufarm alive and sustainable. Each stadium becomes its own fan mile for Nufarm and the guests become part of a storyline of the interplay between advice, development and "excellent" products.

B.EFFECTIVE organizes a roadshow for Nufarm GmbH
TALLY WEiJL Trading AG

OWN YOUR VOICE & MAKE YOUR MARK

As part of a new marketing strategy, the Swiss fashion manufacturer "TALLY WEiJL" is planning store reopenings in several cities. Under the motto "OWN YOUR VOICE", the female target group can design the sales areas themselves and show their personality. For the two-day opening events, B.EFFECTIVE is developing strong promotional events for the stores in conjunction with a social media concept and the involvement of local female influencers.

B.EFFECTIVE organizes an opening event for TALLY WEiJL Trading AG
camel active GmbH

Trend scout tour

Camel is planning the Trendscout Tour together with B.EFFECTIVE to provide retail employees with sustainable training. The participants were sent on a journey of discovery in four cities and explored Africa, Asia, Alaska and Canada as part of four events. The themes of outdoor & lifestyle were thus made tangible and set in the right setting. 2,000 tons of the finest sand, an oriental Buddha lounge, 28,000 m² covered in powder snow and a huge barn area impressively reflected the flair of the respective regions. The exchange between the participants was given a positive dynamic by the special surroundings.

B.EFFECTIVE organizes a trendscout tour for camel active GmbH

Contact Us.

The event agency B.EFFECTIVE - contact us
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