TACTICS. TECHNIQUE. TITLE.
Zurich Group Germany
Occasion
Kickoff for the Sales TeamDuration
Daytime and evening eventLocation
Total area of "Halle Tor 2"Participants
Sales & Sales Partners of the Zurich Group GermanyNumber of participants
1.200 PAXMore information about the project.
Purposes of the event
- Bring together sales partners from across Germany and facilitate exchange
- Provide guidance and context during a period of change
- Set the tone for the sales year
- Communicate leadership changes clearly and effectively
- Build a shared understanding of strategic issues
- Strengthen motivation and confidence within the partner network
- Foster connection and a sense of belonging within the ZEP community
Tasks of the agency
- Comprehensive conception and development of the event
- Translation of strategic content into a viable event format
- Development of the theme “Tactics. Techniques. Titles.”, including visual implementation
- Dramaturgical conception and scheduling of the entire event
- Integration of key content elements, particularly the leadership transition
- Development of the event design and all relevant communication materials
- Coordination of all on-site vendors and partners
- Planning and implementation of all participant logistics
(hotels, shuttle service, crowd flow) - Conceptualization and implementation of the event app
- Budget planning, management, and control
- Comprehensive support throughout preparation, execution, and follow-up
Impressions.
More information about the project.
TACTICS. TECHNIQUES. TITLES. – Zurich Germany Spring Conference
The Zurich Exklusiv Partner Spring Conference is one of the key events of the sales year. 1,200 sales partners and managers from across Germany gather here to exchange ideas, align their strategies, and kick off the year together.
In 2026, the event took place under special circumstances: new momentum in sales, a change in leadership, and high expectations for guidance and direction.
The challenge: to create an event that brings people together, provides clarity, and offers the right setting for this moment.
EVENT CONCEPT
Under the theme “Tactics. Techniques. Titles.”, we developed a cohesive concept that translates strategy, performance, and a shared goal into a clear visual language.
What mattered most was not the idea itself, but its consistent execution.
From the stage, content, and presentations to the guest address and digital support, a common thread emerged that provided direction and held the event together structurally.
EXECUTION
A staged opening with a stadium-like atmosphere immediately immersed the guests in the topic. As the event progressed, the focus was on a clear narrative structure—with carefully orchestrated moments for content, transitions, and key figures.
Special attention was paid to the presentation of the leadership transition:
The introduction of the new sales director was executed with precision and seamlessly integrated into the program.
With Kathrin Müller-Hohenstein as moderator and René Adler as keynote speaker, the event gained additional relevance and prestige.
At the same time, we managed all participant logistics:
Eight hotels, a coordinated shuttle system including “refreshment” transfers, and a central event app ensured a smooth operation and clear guidance for all guests.
IMPACT
The strength of this event lay in the sum of its details.
A clearly structured format that, in a rather reserved setting, impressed with precision, rigor, and service quality—and was able to make an impact precisely because of that.
The feedback was unequivocal: high satisfaction, great appreciation, and a noticeably positive response among participants—even leading to comments like “best annual conference ever.”
WHAT ZURICH SAYS
“From the initial consultation and meticulous preparation to the seamless execution on-site: working with B.EFFECTIVE was first-rate. Your organization impressed us and our guests—every step was well-thought-out and executed reliably.
We would particularly like to highlight the consistently friendly service, the successful stage setup, the perfect shuttle coordination, and the well-functioning web app for our guests. The professional coordination with the hotels, technicians, and the event venue, as well as the many small details, made the event a special experience.
Your exceptional service and dedication contributed significantly to the success of our event. Our guests expressed their deep appreciation for this.
Thank you for your flexibility, your dedication, and the positive energy with which you supported us. We are happy to recommend B.EFFECTIVE to others.”
Bettina Weiß, Marketing Manager
The Zurich Exklusiv Partner Spring Conference is one of the key events of the sales year. 1,200 sales partners and managers from across Germany gather here to exchange ideas, align their strategies, and kick off the year together.
In 2026, the event took place under special circumstances: new momentum in sales, a change in leadership, and high expectations for guidance and direction.
The challenge: to create an event that brings people together, provides clarity, and offers the right setting for this moment.
EVENT CONCEPT
Under the theme “Tactics. Techniques. Titles.”, we developed a cohesive concept that translates strategy, performance, and a shared goal into a clear visual language.
What mattered most was not the idea itself, but its consistent execution.
From the stage, content, and presentations to the guest address and digital support, a common thread emerged that provided direction and held the event together structurally.
EXECUTION
A staged opening with a stadium-like atmosphere immediately immersed the guests in the topic. As the event progressed, the focus was on a clear narrative structure—with carefully orchestrated moments for content, transitions, and key figures.
Special attention was paid to the presentation of the leadership transition:
The introduction of the new sales director was executed with precision and seamlessly integrated into the program.
With Kathrin Müller-Hohenstein as moderator and René Adler as keynote speaker, the event gained additional relevance and prestige.
At the same time, we managed all participant logistics:
Eight hotels, a coordinated shuttle system including “refreshment” transfers, and a central event app ensured a smooth operation and clear guidance for all guests.
IMPACT
The strength of this event lay in the sum of its details.
A clearly structured format that, in a rather reserved setting, impressed with precision, rigor, and service quality—and was able to make an impact precisely because of that.
The feedback was unequivocal: high satisfaction, great appreciation, and a noticeably positive response among participants—even leading to comments like “best annual conference ever.”
WHAT ZURICH SAYS
“From the initial consultation and meticulous preparation to the seamless execution on-site: working with B.EFFECTIVE was first-rate. Your organization impressed us and our guests—every step was well-thought-out and executed reliably.
We would particularly like to highlight the consistently friendly service, the successful stage setup, the perfect shuttle coordination, and the well-functioning web app for our guests. The professional coordination with the hotels, technicians, and the event venue, as well as the many small details, made the event a special experience.
Your exceptional service and dedication contributed significantly to the success of our event. Our guests expressed their deep appreciation for this.
Thank you for your flexibility, your dedication, and the positive energy with which you supported us. We are happy to recommend B.EFFECTIVE to others.”
Bettina Weiß, Marketing Manager