OWN YOUR VOICE & MAKE YOUR MARK

TALLY WEiJL Trading AG

Occasion

Store ReOpening

Duration

Two days per location

Location

Various major DACH cities

Participants

Potential and existing customers

Number of participants

Public event

More information about the project.

Purposes of the event

  • New marketing strategy to be publicized in major cities be publicized

Tasks of the agency

  • Development of a promotion and event concept for Cologne and Munich
  • Integration and implementation of guerrilla marketing campaigns
  • Research and involvement of local influencers, artists and DJanes
  • Equipment concept as well as organization and handling of the design concept
  • Organization and implementation of all required service partners and personnel planning
  • Coordination with the municipal authorities
  • Event support

Impressions.

More information about the project.

As part of a new marketing strategy, the Swiss fashion manufacturer "TALLY WEiJL" is planning store reopenings in several cities. Under the motto "OWN YOUR VOICE", the female target group is allowed to design the sales areas themselves and show their personality.
 
B.EFFECTIVE was responsible for the public promotion events. The main aim of the events was 
to attract as many visitors as possible from TALLY WEiL's target group to the stores and familiarize them with the new brand message. To this end 
B.EFFECTIVE created a sophisticated promotion and event concept, which resulted in a strong rebranding campaign.
campaign was created.
 
Local influencers promoted the campaign via various social media channels and were also on site in the stores to attract even more visitors. 
stores to attract even more visitors.
Over the course of several days, promoters in painted overalls waved backpack flags on 
eScooters to attract the attention of the potential target group. They proclaimed the new claims of TALLY 
WEiJL claims and encouraged passers-by in the city center to visit the store.
 
Once inside the store, the message was "MAKE YOUR MARK". Claims of the new marketing strategy were already branded in the stores to encourage the female and young target group to show themselves as strong and self-confident personalities. They were then able to give free rein to their creativity on the store walls. Markers, graffiti spray cans and brushes were available to leave their own personal message or drawing and give the new TALLY WEiJL brand an individual face. The visitors were supported by local artists and the uplifting beats of a DJ. The result was a new and authentic coat of paint for the stores with real works of art and great messages that now characterize the new store design.
 
As soon as the paint was dry, visitors were able to immortalize their day at TALLY WEiJL with a funny, beautiful or stylish photo in a photo box. On the hot summer days, local and trendy drinks were also available free of charge for guests to refresh themselves. 
 
In both cities, TALLY WEiJL was able to place the new brand message visibly and audibly, and in a long-term and sustainable manner. In the meantime, the new collection has found its way into the freshly designed stores and invites customers to linger in an extraordinary environment.