Opening ceremony "We are KÖLLE"

FASSBENDER TENTEN GMBH & CO. KG

Occasion

Opening ceremony

Duration

Daytime and evening event

Location

Cologne

Participants

Customers, retail partners, employees and sponsors

Number of participants

1,200 pax

More information about the project.

Purposes of the event

  • Inauguration of the newly built Fassbender Tenten branch in Cologne Zollstock
  • Thank you to all retail partners, employees, customers and sponsors for the long-term cooperation

Tasks of the agency

  • Development of the event concept and the holistic site planning
  • Support and implementation of the application for change of use 
  • Safety concept, fire protection assessment, etc. for the event site 
  • Implementation of all official requirements
  • Equipping the event area incl. infrastructure, furniture, branding, technology and decoration
  • Development and implementation of the catering concept
  • Admission management
  • Security management
  • Professional event support and stage direction

Impressions.

More information about the project.

Fassbender Tenten is almost a veteran in the building materials trade in NRW and enjoys the trust of numerous hobby and professional craftsmen as well as medium-sized and large companies.

Within 7 weeks, B.EFFECTIVE had to develop and implement a concept for the store opening in Cologne Zollstock under the motto "We are KÖLLE". The guests and the top act "Tommy Engel" had already been invited by Fassbender Tenten. The task now was to create an event within a very short space of time that would make a lasting impression on the guests and at the same time meet all legal requirements.

This was an exciting challenge, which was met with outstanding success thanks to the collaborative partnership with the City of Cologne and our reliable network of service partners.

Over 1,200 invited retail partners, sponsors and customers experienced how high shelves, storage areas and customer courtyards were immersed in a breathtaking world of experience. Whether you were feasting your way through the catering mile, drinking a cozy wine in the pallet lounge or listening to the fantastic live music in front of the stage: there was no chance of boredom on this day! In addition to all kinds of program items, there was the opportunity to view the new store premises and gain a first impression of the extensive product range. The up-and-coming Cologne band "Köbesse" brought an exuberant atmosphere to the event area. And anyone who couldn't get a place on the stage could watch the live broadcast on the grounds. 

In the evening, things got really exciting once again: the founding member of the "Black Fööss", Tommy Engel, impressed the guests with his band during the first concert of the season with soft and loud sounds, old and new songs and, last but not least, with his unique anecdotes. The exuberant atmosphere lasted until the early hours of the morning and the new store site was celebrated with a fitting kick-off. "Our opening ceremony in Cologne-Zollstock with Tommy Engel was a mega event.  Thanks to B.EFFECTIVE, we were able to plan and implement this event in a very short time. It was perfect ... not only the weather, but also our more than 1,200 guests were carried away by the day's motto "We are KÖLLE" and sang, swayed and celebrated until the end. 

"An all-round successful party that completely delighted us all - whether employees, customers or industry partners. Many thanks to the B.EFFECTIVE team." - Monika Thellmann, Management Assistant / Marketing, Fassbender Tenten Gmbh & Co. KG