Experience the Future
Volksbank Köln Bonn eG
Occasion
Employee event with a general session and networking opportunitiesDuration
Day and evening eventLocation
Congress Center East KoelnmesseParticipants
Employees of Volksbank Köln/BonnNumber of participants
750 PAXMore information about the project.
Purposes of the event
- Strengthen employee loyalty & sense of community
- Motivate & inspire
- Create a shared experience across generations
- Foster openness to change
- Communicate vision & future strategy
- Bringing corporate culture to life
- Celebrate together
Tasks of the agency
- Stakeholder management
- Development of the overall strategic concept of the event embedded in the holistic corporate communication
- Slogan development including creative realisation
- Development of the event script in cooperation with Volksbank KölnBonn
- Selection of speakers
- Development of the complete event design
- Creation of all multimedia content
- Development of the dramaturgy and programme for the entire event
- Logistics and trade management for all event components
- Comprehensive event support
- Budgeting and budget control
- Post-event evaluation and follow-up
Impressions.
More information about the project.
TOGETHER BRAVE GO – The VOLKSBANK KölnBonn Future Day
The Planning for Volksbank KölnBonn's Future Day began ten months before the event. In order to align the objectives of the company management with the needs of the 750 employees, we at B.EFFECTIVE developed a customised, systemic workshop, which we implemented together with the Board of Directors and the management team.
Within a single day, the decisive development steps of the company and the different perspectives on Volksbank KölnBonn crystallised. These valuable insights formed the basis for the event concept, which we developed to fit perfectly.
Aligning the strategic goals of the company management with the current needs of the employees was an essential step in making the event a sustainable success.
The creative development phase then began, which ultimately culminated in a lively event. Under the motto ‘TOGETHER. BRAVE. GO.’, the employees of Volksbank KölnBonn experienced their Future Day in a unique triad. The backdrop - the VOLKSBANK sports studio specially designed for the event - was the perfect setting for this extraordinary event.
EVENTDESIGN
The rather sober backdrop of Messe Köln Bonn provided the perfect ‘white canvas’, allowing us to design the grandstand, running tracks, green areas and stadium atmosphere in such a way that guests were immersed in a completely new world. This customised environment united the motto and content of the event in an impressive way.
CONTENT DEVELOPMENT
We incorporated interactive tools to collect the opinions and statements of the participants, who were not just spectators but actively helped to shape the event and the future of Volksbank KölnBonn. Different formats on stage ensured an entertaining yet in-depth dialogue between employees and speakers. We relied on a diverse mix of internal and external experts.
The Planning for Volksbank KölnBonn's Future Day began ten months before the event. In order to align the objectives of the company management with the needs of the 750 employees, we at B.EFFECTIVE developed a customised, systemic workshop, which we implemented together with the Board of Directors and the management team.
Within a single day, the decisive development steps of the company and the different perspectives on Volksbank KölnBonn crystallised. These valuable insights formed the basis for the event concept, which we developed to fit perfectly.
Aligning the strategic goals of the company management with the current needs of the employees was an essential step in making the event a sustainable success.
The creative development phase then began, which ultimately culminated in a lively event. Under the motto ‘TOGETHER. BRAVE. GO.’, the employees of Volksbank KölnBonn experienced their Future Day in a unique triad. The backdrop - the VOLKSBANK sports studio specially designed for the event - was the perfect setting for this extraordinary event.
EVENTDESIGN
The rather sober backdrop of Messe Köln Bonn provided the perfect ‘white canvas’, allowing us to design the grandstand, running tracks, green areas and stadium atmosphere in such a way that guests were immersed in a completely new world. This customised environment united the motto and content of the event in an impressive way.
CONTENT DEVELOPMENT
We incorporated interactive tools to collect the opinions and statements of the participants, who were not just spectators but actively helped to shape the event and the future of Volksbank KölnBonn. Different formats on stage ensured an entertaining yet in-depth dialogue between employees and speakers. We relied on a diverse mix of internal and external experts.
· TOGETHER – Strengthening the team spirit and sense of unity that define both the event and everyday work
· BRAVE – The willingness to develop further in a constantly changing (banking) world
· GO – Moving forward with passion and energy to shape the future together
Employees not only moved to a specially composed company song but also came together with an open mindset, ready to face future challenges as one team.
CONCLUSION
The Future Day did not end with the event itself. Employees continued to work on selected topics in smaller groups, supported by the Executive Board and management. This ongoing process ensures that the momentum generated at the event translates into lasting impact and becomes an integral part of the company’s overall strategy.
Of course, the day also ended on a festive note. Food stations, active elements and a DJ ensured that the Future Day ended in a festive atmosphere.
Volksbank KölnBonn has impressively demonstrated how ‘TOGETHER. BRAVE. GO.’ is not just a motto, but a living reality - and how we, as an agency, support bringing such visions to life.
CONCLUSION
The Future Day did not end with the event itself. Employees continued to work on selected topics in smaller groups, supported by the Executive Board and management. This ongoing process ensures that the momentum generated at the event translates into lasting impact and becomes an integral part of the company’s overall strategy.
Of course, the day also ended on a festive note. Food stations, active elements and a DJ ensured that the Future Day ended in a festive atmosphere.
Volksbank KölnBonn has impressively demonstrated how ‘TOGETHER. BRAVE. GO.’ is not just a motto, but a living reality - and how we, as an agency, support bringing such visions to life.
"The collaboration with B.EFFECTIVE was great! From start to finish, they took care of our event professionally, independently and with a lot of creativity. Their ideas were innovative, the planning was smooth and the implementation was just as we had imagined. The team works efficiently, reliably and with a lot of passion, which is reflected in every detail. An absolutely recommendable agency for unforgettable events!"
Sonja Krämer, Head of Corporate Communications, Volksbank Köln Bonn eG
Sonja Krämer, Head of Corporate Communications, Volksbank Köln Bonn eG