Lights. Camera. Deepl.
DeepL SE
Occasion
5th anniversaryDuration
several daysLocation
Haarlem, NetherlandsParticipants
all employees of DeepLNumber of participants
350 paxMore information about the project.
Purposes of the event
- The number of employees has grown significantly in a short space of time: building a sense of "we" and team identity
- Strengthening cohesion and establishing the corporate culture
- Communication of current company events
- Team building & workshops
- Getting to know each other personally & networking within a fast-growing company
Tasks of the agency
- Selection of an event location in Europe with quick accessibility from Cologne and international airports
- Developing a motto and creating an event brand
- Development of a holistic event concept including conference, workshops, team activities, evening events and anniversary party
- Trade management
- Participant management before and during the event
- Budgeting and controlling during the event
- Project management and project management
- Professional event support
Impressions.
More information about the project.
As the proud winner of the coveted "German Innovation Award", DeepL is at the forefront of the development of artificial neural networks. With the goal of making language accessible worldwide, DeepL works with language developers, programmers and consulting experts around the globe.
We were both delighted and challenged by DeepL's request to entrust B.EFFECTIVE with the organization of the company's 5th anniversary. The team at DeepL, which has doubled in size in a very short space of time and grown to around 400 employees, not only wanted to celebrate, but also to get to know the corporate culture and itself better. And all this in just three months of preparation.
Our aim was to link all communication channels and the event itself with a uniform image and clear content guidelines. This is how we transferred the DeepL CI to the "5th anniversary Movie World". A story like in a movie, told not only by the company DeepL itself, but above all by the employees who continue to write history.
Plenary elements, workshops, team activities and three evening events characterized the four-day event. The aim of all event elements was for the participants to establish a deeper connection not only with each other, but also with the company in order to successfully develop DeepL for the future with a shared understanding.
The highlight of the event was a video shoot lasting several hours, during which the employees developed the company values in a playful way and delivered an absolutely cinematic performance in short clips. The "Oscar Nights" took the audience through various genres, from funny comedy to exciting thrills and rousing romances, leaving no dry eye in the house.
"The common thread of the event was recognizable from day one to the last evening. Well done team," praised the Chairman of the Supervisory Board. After the awards show, our 9-piece live band with an international line-up really got the newly crowned Oscar winners going.
There was dancing, drinking and partying until the early hours of the morning, and at the end the remaining stars and starlets embraced to the sound of "Purple Rain".