La vie est un fromage
FROMI GmbH
Occasion
50th company anniversaryDuration
Evening eventLocation
CologneParticipants
Customers and business partnersNumber of participants
300 paxMore information about the project.
Purposes of the event
- Celebration of the company anniversary
- To present the company and strengthen its image
- Convey an attitude to life and tradition
Tasks of the agency
- Conception, planning and realization of the anniversary event in the form of an evening event
- Location selection
- Furnishing concept and room staging
- Food concept with integration of Fromi products and cheese craftsmanship
- Selection of various program elements
- Structure of the event guide
Impressions.
More information about the project.
Tradition for delicatessen and cheese creations has accompanied the FROMI company for 50 years. At Anuga, the French delicatessen retailer celebrated its anniversary with customers and business partners from all over Europe.
B.EFFECTIVE chose the Cologne gem "Wolkenburg" as a suitable location, a place where tradition and modern city romance come together.
where tradition and modern urban romance meet. The perfect setting for French cuisine,
chanson and champagne. In addition to delicatessen products from various French regions and selected
finger food, the most famous French cheese masters "Meilleurs Ouvriers de France" (MOF) showed
the highest quality craftsmanship to touch and savor. It was not only the more than 200 kg of cheese and
cheese lovers' hearts beat faster, the unique presentation also made a lasting impression.
lasting impression.
This evening was all about lightness and joie de vivre, about the carefree moments that life gives away.
life gives away. As part of a lively get-together, the guests became part of the French
"Liberty tojour" attitude to life, which could be felt in every corner. They laughed, ate, danced
and partied until the early hours of the morning. The focus was always on enjoyment. The five-tier birthday cake and the champagne
and the champagne pyramid made for astonished faces and rounded off the culinary package perfectly.
the culinary package with regard to the patisserie.
French tradition, lovingly prepared for guests to see and taste, made for an informal evening
evening among friends that they will not soon forget.